Welcome to the Upstate Black Business Alliance (UBBA)

About us

Who We Are



The Upstate Black Business Alliance (UBBA) is more than just an organization; it’s a dynamic movement focused on creating lasting change. Founded by the visionary Wardell Sims, Jr., UBBA serves as a pivotal private membership association that unites a diverse collective of dedicated business owners and professionals focused on uplifting the Upstate community. Our mission is both clear and ambitious: to drive sustainable economic growth and foster a thriving environment where Black-owned businesses and professional service providers can flourish.


At UBBA, we firmly believe in the transformative strength of collaboration and solidarity. By bringing together passionate individuals from a wide array of sectors—including retail, hospitality, financial consulting, technology, and healthcare—we create an engaging and vibrant ecosystem that not only champions the interests of our members but also cultivates abundant opportunities for personal and professional development. Together, we empower residents and visitors alike, nurturing a community that wholeheartedly supports local entrepreneurship and celebrates the rich tapestry of talent, culture, and innovation present in the Upstate. Through our efforts, we aim to not only elevate individual businesses but also enrich the community as a whole, ensuring a brighter and more prosperous future for all.

The Upstate Black Business Alliance is dedicated to creating an inclusive environment where every member enjoys access to robust resources and unwavering support tailored to their unique needs. By joining UBBA, you’re not merely becoming part of an organization; you’re immersing yourself in a thriving community that passionately champions business growth, ignites innovation, and fosters lasting connections among entrepreneurs and professionals. This is an opportunity to collaborate with like-minded individuals who share your ambitions and dreams. Don’t let this chance slip by to elevate your business and play a vital role in the economic empowerment of our community. Join us today at the Upstate Black Business Alliance—where together, we can achieve greatness and make a significant impact on our local economy!

Why Join UBBA?

When you become a member of the Upstate Black Business Alliance, you unlock a treasure trove of invaluable benefits that are meticulously designed to elevate your business and enhance your professional journey. By joining our community, you gain immediate visibility and engagement with potential customers through our dynamic digital marketing platform, which is tailored to meet the unique needs of our members. Not only that, but you will also equip yourself with the knowledge necessary to navigate the ever-evolving digital landscape confidently, thanks to our extensive and diverse digital marketing library filled with resources, tips, and strategies. We invite you to join us in fostering connections, collaborating with like-minded entrepreneurs, and thriving together in today’s highly competitive market, where support and innovation are key to success.